109"Post-crisis era, the nike dunks transformation and upgrading of traditional industries has been a general trend, how to change? How to upgrade? This is something we have to think about. I think that the shoe must be to upgrade the internal hard, played the 'institutional innovation', 'transformation ',' independent innovation 'trilogy. "Recently, Li Guohua, general manager of Wenzhou Gilda Shoes transformation and upgrading in the footwear industry when it comes to issue such a sigh. Institutional innovation to lead the transformation and upgrading of traditional industries With the easing of the financial crisis, shoes into a relatively stable period, orders increased, exports increased, but labor costs, raw material prices, the post-crisischeap jeans era of the difficulties facing the footwear industry, shoe industry potential in the transformation and upgrading inevitable. Li Guohua that the post-crisis era, the first shoe to system innovation. Independent innovation is a way of strengthening the enterprises, and institutional innovation is the guarantee of independent innovation, promote independent innovation and economic development of a very important driving force. Only louis vuitton handbagsthe problem of system innovation priorities and we have to be in business management, strategic positioning, a breakthrough innovation. It is understood that Gilda in the post-crisis era, the first located in the enterprise spirit of "self-reliance, integration, integrity and innovation" on the eight characters, and clear "from society and social returns" business purpose, focus on full implementation of corporate credit management; second is an extension of the "people-oriented" management philosophy, a set of "with pay and conditions, the environment to keep people, sentiments, the cause of keeping the development to keep people," the new mechanism, between the enterprise and workers build a good, harmonious and stable labor, to staff development to create a space to display their talent and fair competition in a relaxed environment; third is to improve innovation, production, employment and other mechanisms, continue to train personnel, and continuously improve the lean production management, continuously condensed corporate culture, continue to optimize the system environment. Currently, the system innovation is leading the transformation and upgrading Gilda running in the fast lane, not only Gilda butterfly into "a leading Chinese leather shoe king", also achieved three Gilda historic leap: one hand shoe small workshops to large manufacturing companies across the modern; the second is the traditional shoe-making process across the functional high-tech; third regional brand marketing to the marketing reach extends across the country and across Europe and North America. Leveraging technological transformation of traditional industries to upgrade "Post-crisis era, the transformation and upgrading of traditional industries has become the subject of corporate revolution. Gilda people are struggling to think how to upgrade? To fully discard the traditional footwear industry, shoe for the three years of experience in Gilda clearly is unrealistic, Gilda had not holes and new projects, but with advanced and practical technology to transform traditional industries, and optimize the industrial structure, change the mode of growth, and improving the efficiency and competitiveness. "Li Guohua that technological innovation is the use of advanced , new technologies, new processes, new equipment, new materials to existing facilities, the transformation of the production process conditions, so the transformation and upgrading of traditional industries have some leverage, not only can improve product quality, promote upgrading of products, but also to expand exports, reduce costs, reduce energy consumption to increase enterprise efficiency. It is reported that Gilda business 30 years, is dedicated to make shoes for 30 years, Gilda Mexican people by the practice, good governance, has been focused shoes, did not address other areas, people continue to improve the technological transformation into Gilda tech shoes and an important measure quality shoes. February 1993, Gilda first plant to start construction of 8,000 square meters, has conducted a number of technological transformation, two, three have been completed transformation, not only improve the Gilda's capacity and product quality, but also for Gilda scale production basis. Currently, Gilda new technology projects - the construction site nearly three acres of Chinese shoes to use the new Industrial Park is nearing completion, which is a comprehensive transformation and upgrading of Gilda consolidate a solid foundation. Independent innovation, industrial transformation and upgrading of traditional support Recently, new orders in the winter at the Gilda, a variety of "upgrade A + type" nano-functional air-conditioned shoes to attract customers from all over the country. Learned that the "upgrade A +-type" surface of nano-functional air-conditioned shoes river flow more smooth and delicate, the network structure and shoe insole of the air conditioning unit is connected the same, the air conditioning is more complex, like a children's technological toys, shoe soles are fine hand just by clicking in the DHS's table tennis racket, elastic well. "Upgrading A +-type" is the latest nano-functional air-conditioned shoes, the upgraded product, at least eight changes: the end of shoe rubber with high elasticity, more wear-resistant more gentle; the upper design of the popular classic accessories, more stylish, more health; shoe structure is ergonomically designed to follow, more scientific, more comfortable; insole and sole use of damping materials, more flexible, more protective. "The new doctrine is the future health of the real driving force of China's footwear industry, but also the direction of transformation and upgrading of traditional footwear." Wenzhou Zhengyu Jian, deputy general manager at Gilda shoe shoe to upgrade when it comes to issue such a sigh. Nano-functional air-conditioned shoes are Gilda independent innovation products, equipped with air-conditioning due to use of the functional devices and nano-materials, known as Nano-functional air-conditioning shoes. The shoes in the shoes of people walking can aggregate of cavity discharge, clean the air inside the shoe to reduce sweat, foot odor, so it was also known as the "foot air-conditioning", a listing on the shock caused by the industry and consumers of all ages, not only harvest 28 national patents, has also been praised CCTV News Network exclusive. Currently, nano-functional air-conditioned shoe market as Gilda decisive battle "killer", exported to the United States, Canada, Europe and other countries and regions. In called "shoe Oscar" of the "third section of the town-based leather and footwear industry, scientific progress Award" ceremony, awarded the Nano-functional air-conditioned shoes, the top prize when the session. Although nano-functional air-conditioned shoes to consumers of all ages and many honors, Gilda people still in the shoe functional and "healthy doctrine" to do "addition." The first air-conditioned shoes can reduce sweat, foot odor, purifying the air inside the shoe, regulating humidity and temperature inside the shoe, fashion, fashion. 2008, upgrading the nano features air-conditioned shoes to join the "comfortable, durable, stylish" and other elements. In 2010, Gilda protect the foot in the original property based on the addition of other functions: to foot odor, shock, increased stealth, antibacterial, etc., and "ventilation, deodorization, sterilization," and many other features to be enhanced efforts to "upgrade the A + type" more conducive to human walking, such as improving the lower limb deformity, joint recovery straight, smooth; enhance the support and sense of balance; to improve the overall active function in limbs, and promote human health. In terms of traditional industries is relatively high, but not behind the industry of traditional industries, but not the sunset industry. In this regard, Li Guohua said with deep feeling: "Social progress and development can not fully discard the traditional industries, but to promote transformation and upgrading of traditional industries, operation, upgrade traditional industries can not only support the development of high-tech industries, but also benefit the community . Therefore, the development of traditional industries, the key lies in the transformation and upgrading of traditional industries played the 'trilogy'! "

108The number of shoe factoriesnike dunks in Dongguan have approached the scale of the three Oasis Footwear Co., Ltd. of Dongguan factory expansion to the mainland it! Recently, especially the power to general manager of Oasis Footwear Southern Metropolis Daily reporter that: Oasis survey team has started a number of mainland and local government contacts, at present, the initial location locked in Jiangxi, Hunan, Guangxi, three will be a "carrier first satellite to keep up, "the expansion of plant strategies drive to persuade other industrial plants along the chain supporting cheap jeans the transfer, to seek common development in the Mainland. Lack of work led to the Mainland factory expansion This year, the oasis in the Houjie added two lines place the plant, but production capacity still can not meet customer needs. "Now next year, Oasis has begun to take orders, and customers are required to further expand production capacity." Forces in particular that prompted the oasis that is the reason matters brewing plant expansion. "Of course, if it is in the Guangdong factory expansion, we are well placed to exploit, Dilirenhuo, but the main problem is the lack of labor. Currently, labor costs and remuneration louis vuitton handbagsfrom the point of view, and the mainland coastal areas has been basically the same factory, and Guangdong and general lack of work, therefore, expansion of labor sufficient to place the transfer is inevitable. "Li told reporters in particular, plant expansion Oasis site is a principle of the mainland: from GS 6 hours by car. "So, the initial location locked in Jiangxi, Hunan, Guangxi Provinces." Currently, Oasis survey team has started contacts with these local governments. European markets did not recover strength According to reports, the oasis-place expansion to increase the two lines, put into operation in March next year. "At that time the staff rework tide is golden recruitment, have to hire a recruit, not hire have gone." Commenting on the new power plant in particular the specific situation of production plans, said the main European markets such as the Oasis of the plant, is now just after the financial crisis, the environment in Europe is still dealing with many problems, the United States is still recovering, both of markets have yet to recover, but also to observe a year's time. "According to our current plans, the end of 2011 factory expansion plan can be finalized, and then immediately start the construction of new plants, so in early 2012 to develop new capacity."

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